Arch Virtual Assistance approached us as ‘TR Virtual’, a Virtual Assistant Partnership company. The company was going through some ownership changes and the need to rename and rebrand.

Our clients loved and were attached to their existing branding, so our task was to create a fresh, modern identity which would work well across social media and website that they would love just as much. Working closely with the client we looked at the existing logo as inspiration for the new one, taking with it the fonts and colour palette to ensure familiarity.


Arch Virtual Assistance


Brand Identity

Brand Application

Adding new tones for depth and shading has given the new branding life. Incorporating the arch shape into the social media icons and imagery ensures instant brand recognition and with the use of ‘pop out’ elements adding a modern playfulness.


Ruth Massey | Owner