Task

Auria Travel, a high-end travel agency, needed an experienced designer to translate their existing core brand identityacross an incredibly diverse set of physical and digital assets. The objective was to ensure a feeling of luxury and cohesion was maintained from the street front to the customer’s suitcase.

The challenge was to effectively apply the established visual language to varied mediums: large-scale shop signage and an inviting interior design scheme; high-quality printed marketing material; practical items like custom tote bags; and elegant, durable branded luggage tags. The final result had to be a seamless, high-end experience at every client touchpoint.

Client

Auria Travel

Service

• General Marketing Material
• Social Media Assets
• Shop Signage
• Interior Design

The Solution

My role focused on meticulously applying the established visual guidelines across all required assets, ensuring that the brand’s sophisticated look and feel were perfectly executed in every detail.

I worked to create a unified physical and digital environment by translating the core brand aesthetics—colour, typography, and premium finish—into durable, beautiful, and practical elements. This process ensured that all collateral consistently reinforced the agency’s positioning as a luxury travel specialist.

Key Deliverables

A comprehensive application of the brand across all physical and digital channels:

  • Retail Presence: Applied the brand to impactful shop signage and striking window graphics. Translated the visual identity into a warm, high-end interior design scheme for the client consultation space.
  • Print & Collateral: Designed and produced luxury printed marketing material including brochures, stationery, and bespoke client itineraries.
  • Merchandise: Applied the brand identity to custom tote bags and designed elegant, durable branded suitcase luggage tags given to clients for their travels.
  • Digital Assets: Developed and supplied a range of high-quality, on-brand social media graphics templates for consistent online campaigns.

Testimonial

“Adam has been an absolute superstar whilst he has been supporting my business with not just graphic design projects, but also signage and helping with interior design for our first retail store.

He has a real passion for his work, very keen eye and has always delivered on the brief, on time and with quality.

We’ve been very happy with his work and would highly recommend him.”

Markus Kendall-Young | Owner